Monday, January 03, 2005

Sleeping with the Devil

Andrew here,

First of all let me agree with Keith that being back at work is actually refreshing. I think I'm turning into a sicko who enjoys going to work. But I work with cool staff and they make the day fly by. Digressions aside, let me tell you all something. I agree with Keith that Starbucks is the devil. HOWEVER, I also love Starbucks coffee. Call me a sellout, but I'm a sucker for a Mocha Carmel Macchiato regardless of how gay I sound ordering one. I think it's important though to distance oneself from the identity that Starbucks can create. For example, if I'm walking down the street with a Mocha Carmel Macchiato and I pass Keith and he's like "Oh hey Andrew what are you drinking?" I'd be like "Eh, some coffee drink". My nonchalance reveals that I'm not a complete sellout. Now if I was walking down the street and Keith is like "Oh hey etc etc" and I was like, "It's a Venti Mocha Carmel Macchiato and it's to DIE for...it's from Starbucks of course" then I would not only be a sellout but I would hope I would have a black eye from someone just laying out me for my stupidness. Even if you make a point to say that your coffee is from Starbucks without being prompted to do so, you're an idiot. But the same can be said of any coffee place...Caribou Coffee, Joffrey's, Gloria Jean's, etc. I think it's a wider identity problem that people have with coffee places in general. So yes Starbucks is the devil and Starbucks can breed snobs, but you just have to be grounded and level headed enough to be aware of the dangers of snobbery. This reminds me of the time that women told me she liked her coffee like she likes her men...

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